WRITING
Casual or formal, simple or complex – I have covered the spectrum. If interested in samples other than the ones featured, please contact me at contact@ingrid-padilla.com
B2B MARKETING
AdaptDx in Practice: Improved Test Results
Piece highlighting the benefits of monitoring age-related macular degeneration by measuring dark adaptation speed
B2C MARKETING
Patient Education: Trouble Seeing at Night Is a Telltale Sign of Age-Related Macular Degeneration
Patient-focused blog post to create awareness that difficulty seeing in the dark could be an early symptom of age-related macular degeneration
BLOG POST
Optometry's New Frontier: Setting an Improved Standard of Care for AMD
Originally ghost-written as a blog for professionals, this piece builds a case for more extensive retinal exams in order to detect and proactively treat early age-related macular degeneration (AMD)
COVID-19 INTERNAL COMMUNICATIONS
"Blog-like" Communications Series
Content of initial two emails, part of a "blog like" series of communications sent to the team during the pandemic
HOW-TO BOOK
How to Keep Your Chin up after the Pink Slip
Fun project developed as part of a design class – images are low res and back cover reviews are fictitious
INTERNAL COMMUNICATIONS
LEAD GENERATION
Marketing 101 webinar targeted at strategic account members and prospective customers to learn how to promote their practices, while driving brand recognition and establishing the company as knowledgeable partner in the industry. This document shows the initial invitation and follow-up email, and includes link to the landing page.
PRESS RELEASE
Press release distributed by Smiths Medical to announce the 2007 consolidation of brands
SYNOPSIS: RESEARCH STUDY
Dark adaptation impairment measured by the AdaptDx is a highly accurate diagnostic of AMD
This is a summary of a clinical study, highlighting the main conclusion and data published in the article The Diagnostic Sensitivity and Specificity of Dark Adaptometry for Detection of Age-Related Macular Degeneration (doi:10.1167/iovs.13-13745)
TECHNICAL WRITING
Distilled engineering documents into an easy-to-follow operator manual for the launch of a new product
WEBSITE CONTENT
High-level history of the research and development behind the technology that measures dark adaptation speed to help detect age-related macular degeneration
WHITE PAPER
White paper distributed at international trade show to promote early detection of age-related macular degeneration