Casual or formal, simple or complex, your content needs to adapt to different audiences and communication channels to be effective. As a versatile wordsmith, I can help you tell your story the way you want it read.
If interested in samples other than the ones featured, please contact me at contact@ingrid-padilla.com.
WRITING
B2B MARKETING
AdaptDx in Practice: Improved Test Results
Piece highlighting the benefits of monitoring age-related macular degeneration by measuring dark adaptation speed
COVID-19 INTERNAL COMMUNICATIONS
"Blog-like" Communications Series
Content of initial two emails, part of a "blog like" series of communications sent to the team during the pandemic
HOW-TO BOOK
How to Keep Your Chin up after the Pink Slip
Fun project developed as part of a design class – images are low res and back cover reviews are fictitious
INTERNAL COMMUNICATIONS
'Tis the Season to Go Fishing!
Email sent to sales reps to promote and incentivize sales of product
LEAD GENERATION
Marketing Mondays
​Marketing 101 webinar targeted at strategic account members and prospective customers to learn how to promote their practices, while driving brand recognition and establishing the company as knowledgeable partner in the industry. This document shows the initial invitation and follow-up email, and includes link to the landing page.
PRESS RELEASE
Smiths Medical Rebranding
Press release distributed by Smiths Medical to announce the 2007 consolidation of brands
SYNOPSIS: RESEARCH STUDY
Dark adaptation impairment measured by the AdaptDx is a highly accurate diagnostic of AMD
​This is a summary of a clinical study, highlighting the main conclusion and data published in the article The Diagnostic Sensitivity and Specificity of Dark Adaptometry for Detection of Age-Related Macular Degeneration (doi:10.1167/iovs.13-13745)
TECHNICAL WRITING
AdaptDx Pro User Manual​
Distilled engineering documents into an easy-to-follow operator manual for the launch of a new product
WEBSITE CONTENT
GE HealthCare Imaging Upgrades and Options
Developed to align with business needs, the page targets existing customers wishing to extend the life of their system
WHITE PAPER
The AdaptDx Dark Adaptometer — Enabling Earlier Detection of AMD and Better Outcomes for AMD Patients
White paper distributed at international trade show to promote early detection of age-related macular degeneration